The report mentioned 52% of the 25,000 shoppers throughout over 30 international locations together with Nigeria polled recognized conventional media (broadcast and newspapers) as Reliable source.
Authorities company web sites are considered reliable by solely 48% of individuals, suggesting that authorities measures aren’t offering residents around the globe with assurances and safety whereas social media platforms are regarded by solely 11% of individuals as a source of reliable info.
Kantar is the worlds foremost proof-primarily based insights and consulting firm. In its newest report, the worldwide agency spoke to over 25,000 individuals in over 30 international locations together with Nigeria between 14th and 23rd March 2020 with 500 interviews per nation.
In later phases of the pandemic, the report mentioned internet looking elevated by 70%, adopted by (conventional) TV viewing growing by 63%. Social media engagement elevated by 61% over regular utilization charges.
In accordance with the report, Whatsapp skilled the best positive aspects in utilization as individuals look to remain related. Within the early section of the pandemic, Whatsapp utilization elevated 27%, rising to 51% within the late section of the pandemic. Whatsapp, Fb and Instagram have all skilled a 40%+ enhance in utilization from underneath 35-year olds.
Regardless of utilization enhance in social media, the report mentioned there’s a disaster in belief as conventional nationwide information channels (broadcast and newspaper) stay the most trusted sources of data.
The report additionally recognized that some markets together with Nigeria are extra optimistic than others, believing that their economic system will get well rapidly as soon as the scenario dies down.
China was extra optimistic with 67% adopted by Nigeria with 58%. Saudi Arabia got here third with 49%. South Africa 32% and Spain had been much less optimistic with 20%.
The report additionally confirmed that individuals are making many modifications to their life in response to the outbreak. This contains washing arms extra typically/for an extended interval; avoiding non-important social contact; avoiding visits to pubs, cafes, and eating places when attainable; self-isolating at dwelling; avoiding public transport when attainable; and dealing from dwelling.