It was an thrilling day as Premier Cool held a vibrant ceremony to relaunch the model at its firm headquarters in Ilupeju, Lagos, not too long ago.
The ceremony had the management staff of PZ Cussons: CEO and PZ Cussons Client Managing Director, Christos Giannopoulos; Human Useful resource Director, Joyce Coker; Company Affairs Director, Alex Goma; Head of Advertising and marketing, PZ Cussons Client, Charles Nnochiri; Group Model Activation Supervisor, Private Care, PZ Cussons, Charity Ilevbare-Adeniji; and different dignitaries in attendance, as the new Premier Cool was formally unveiled.
Friends current at the relaunch occasion had been handled to a day of name showcase, leisure, and pleasure. The occasion was additionally not quick on star-power because it had in attendance, well-liked comic and compere, Kenny Blaq, who masterfully directed the actions and saved the audiences entertained all via, and well-liked former actuality TV star, Leo Babarinde DaSilva.
The much-anticipated relaunch occasion served to formally unveil the new Premier Cool with aesthetic- and performance-related enhancements. Your favorite cleaning soap model, Premier Cool now is available in a brand new fashionable packaging and is now improved to assure 25Hr freshness!
Group Model Activation Supervisor, Private Care, PZ Cussons, Charity Ilevbare-Adeniji expressed her elation at the relaunch of the Premier Cool model:
“This is an exciting time for Premier Cool as we continue to evolve and improve to meet and satisfy the needs of our consumers. Premier Cool is one of the leading brands in its category and has continued to evolve over the years. This relaunch is in continuation of that tradition and also in line with the brand’s strategy to differentiate itself in the market and also sustain its drive to maintain its position as one of the leading soap brands in Nigeria,” she mentioned.
Model and Activation Supervisor, Premier Cool, Eniola Ogunlade, expressed her delight at the relaunch of the much-revered model:
“At PZ Cussons, we’ve made it our duty and function to assist Nigerians by always enhancing the model to meet their way of life attributes. It’s why we’re re-launching the Premier Cool model which is an initiative that acknowledges the frantic nature of the lives of younger Nigerians and seeks to hold them refreshed via it.
As a model that seeks to constantly join with its stakeholders, we love discovering methods to frequently evolve and enhance to exceed expectations, fulfill the wants of our customers, and create distinctive experiences with them. Premier Cool cleaning soap now is available in a classy packaging and customers now have the luxurious of alternative with three variants. We imagine these product enhancements in efficiency and aesthetics replicate the model’s penchant for constant and superior service to Nigerians and we’re sure that they might be fairly happy to expertise it,” she mentioned.
Marketing campaign Influencer, Leo DaSilva, additionally expressed his delight at the new partnership. Talking at the occasion, he mentioned:
“As a bona fide Nigerian youth, I have come to appreciate more the need for efficient hygiene products. My lifestyle and that of many Nigerian youth are characterized by constant and unrelenting activity and it’s commendable that the Premier Cool brand recognizes this, and has improved the product to help us through our activity-filled lifestyles.”
Following its relaunch, the all-new Premier Cool cleaning soap is now set to debut in varied markets and nationwide with varied client activations deliberate for the yr.
Launched in Nigeria in 2010, Premier Cool cleaning soap is a private care model now improved to assure freshness all-day and past with an icy-cool really feel and thrilling new variants. Premier Cool cleaning soap is manufactured by PZ Cussons – established 120 years in the past, this yr.
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